THE CREW2 // MARKET ART BASED ON PRODUCT DESIGN

After meeting an unforgettable team of passionate on The Crew 2 Team, required rolling up our sleeves and creating the game's marketing art. This involved extrapolating what the UI/UX teams had created for the game and establishing a complementary identity for the market, internal documentation, technicals documents, and as in this case, unexpected challenges like creating a "fake YouTube" in the style of The Crew 2.

©2018 Ubisoft Ivory Tower. Developed by Ubisoft Ivory Tower. The Crew 2 is a registered trademark or trademark of Ubisoft & Ubisoft Ivory Tower.

Branding guidelines, documents and  toolkit for the brand.


©2018 Ubisoft Ivory Tower.

Branding guidelines, documents and toolkit for the brand.

©2018 Ubisoft Ivory Tower.

Credits Team:
Team Market : Lead Delphine Dosset , Product Marketing Manager Benjamin Rigot and Live Team, cinematic team and art direction team !
Based on UI/UX assets : Lead UI Artist : Yoann Bazoge UI Artists : Laura Gayet; Guillaume Mainardis